Recession: When your neighbor loses his job.
Depression: When you shift down to virgin, rather than extra-virgin, olive oil.
Having goals is a pain in the neck.
If you don’t have a goal (a corporate goal, a market share goal, a personal career goal, an athletic goal…) then you can just do your best. You can take what comes. You can reprioritize on a regular basis. If you don’t have a goal, you never have to worry about missing it. If you don’t have a goal you don’t need nearly as many excuses, either.
Not having a goal lets you make a ruckus, or have more fun, or spend time doing what matters right now, which is, after all, the moment in which you are living.
The thing about goals is that living without them is a lot more fun, in the short run.
It seems to me, though, that the people who get things done, who lead, who grow and who make an impact… those people have goals.
Steve Jobs talking about Netbooks on the most recent AAPL earnings call
It’s the 25th anniversary of the Apple Macintosh, but Steve Jobs’ eyes are dry. At the company headquarters in Silicon Valley, where he was presenting a set of new laptops to the press last October, I mentioned the birthday to him. Jobs recoiled at any suggestion of nostalgia. “I don’t think about that,” he said. “When I got back here in 1997, I was looking for more room, and I found an archive of old Macs and other stuff. I said, ‘Get it away!’ and I shipped all that shit off to Stanford. If you look backward in this business, you’ll be crushed. You have to look forward.”
I think this attitude is one of the keys to Jobs’s long-term success.
Whenever I go back and re-read an email that I wrote a long time ago, I usually end up thinking, “Wow, I sure was confident about the certain success of that thing that no longer exists.”